Privacy Policy

Overview

RhineCart is a brand owned and operated by 18 Commerce Ltd..

This Privacy Policy explains how we collect, use, store, protect, and share personal information when you visit or use our website, create an account, browse or purchase products, communicate with us, or otherwise interact with our services.

We respect your privacy and are committed to handling your personal information responsibly and transparently. This Privacy Policy applies to information collected through this website and the services associated with it.

Information We Collect

We collect information that you provide directly to us, information generated when you use our website, and information received from certain third-party service providers.

Information You Provide to Us

Depending on how you interact with our website, this may include:

  • Your name and contact details, such as email address and telephone number;
  • Shipping and billing addresses;
  • Account login and account information;
  • Order and purchase information;
  • Wishlist or saved-product information;
  • Information you provide when contacting our customer support team;
  • Marketing and communication preferences; and
  • Any other information you voluntarily provide to us.

Payment Information

Payments are processed through authorised payment service providers and payment partners.

Depending on the payment method used, we may receive limited payment-related information, such as transaction references, payment status, payment method, or the last few digits of a payment card.

Your full payment card details are processed through secure payment infrastructure operated by our authorised payment service providers and are not directly handled by our customer support teams.

For more information, please refer to our Payments Policy.

Information Collected Automatically

When you visit or use our website, certain information may be collected automatically, including:

  • IP address;
  • Browser type and version;
  • Device type and operating system;
  • Approximate location derived from technical information;
  • Pages, products, and categories viewed;
  • Search and browsing activity on our website;
  • Referring website or advertising source;
  • Information about interactions with our website; and
  • Cookie identifiers, advertising identifiers, and similar technologies, subject to your applicable privacy preferences.

How We Collect Information

We may collect personal information when you:

  • Browse or interact with our website;
  • Add products to your cart;
  • Begin or complete checkout;
  • Place an order;
  • Create or use a customer account;
  • Save products to a wishlist;
  • Contact our customer support team;
  • Subscribe to marketing communications;
  • Submit information through forms on our website; or
  • Give or manage consent through our cookie or privacy preference tools.

You may browse our website without creating an account or providing personal information. However, certain features, including placing an order, require information necessary to complete the requested service.

Guest Checkout and Customer Accounts

You may place an order without creating a customer account.

If you choose to create an account, we may use your information to provide account-related functionality, such as accessing your order history, managing saved products or wishlists, and managing your account preferences.

If you create an account after placing an order as a guest, we may associate your previous orders with your account where the same email address was used.

Creating an account is optional unless otherwise expressly stated for a particular service.

How We Use Your Information

We may use personal information for the following purposes.

Processing and Fulfilling Orders

We may use your information to:

  • Process and confirm purchases;
  • Arrange payment;
  • Ship and deliver orders;
  • Provide tracking information;
  • Process returns, refunds, and replacements;
  • Provide invoices or other transaction records; and
  • Provide customer support relating to your order.

Providing and Improving Our Services

We may use your information to:

  • Operate and maintain our website;
  • Create and manage customer accounts;
  • Maintain wishlists and other account features;
  • Understand how customers use our website;
  • Improve our products, services, website functionality, and customer experience; and
  • Identify and resolve technical issues.

Security and Fraud Prevention

We may use personal information to:

  • Detect and prevent fraudulent or unauthorised transactions;
  • Verify transactions where reasonably necessary;
  • Assess transactions for potential risk;
  • Protect our website, systems, customers, and business;
  • Investigate suspected misuse or security incidents; and
  • Prevent repeated fraudulent or abusive activity.

Marketing and Advertising

Where permitted by applicable law and subject to your preferences, we may use personal information to:

  • Send promotional communications;
  • Inform you about products, offers, and promotions;
  • Measure the effectiveness of our marketing;
  • Improve our advertising campaigns;
  • Create or refine advertising audiences; and
  • Provide more relevant advertising across our website and third-party platforms.

Legal and Regulatory Purposes

We may process personal information where necessary to:

  • Comply with applicable laws and regulations;
  • Respond to lawful requests from authorities;
  • Establish, exercise, or defend legal claims; and
  • Enforce our terms, policies, and agreements.

Advertising, Analytics & Personalisation

We use analytics and advertising technologies to understand how visitors use our website, measure the effectiveness of our advertising, improve our marketing campaigns, and serve more relevant advertisements.

Depending on your location and privacy preferences, we may work with advertising and analytics partners such as Google, Meta, Microsoft, as well as other technology providers. These technologies may involve cookies, pixels, tags, identifiers, scripts, or similar technologies and may allow our partners to:

  • Measure advertising performance;
  • Understand how visitors interact with our website and advertisements;
  • Create or refine advertising audiences;
  • Measure conversions;
  • Personalise advertisements; or
  • Provide related advertising and analytics services.

Where permitted and appropriately authorised, we may also share certain first-party customer information, such as email addresses, with advertising platforms to create or refine advertising audiences.

Where consent is required, we will obtain the appropriate consent before using or sharing personal information for these purposes. For any changes or queries related to your advertising and cookie preferences, please send an email to info@rhinecart.com.

Marketing Communications

Where permitted by applicable law, we may send you promotional communications about our products, services, offers, and updates. Where consent is required, we will obtain your consent before sending marketing communications. You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the communication or by contacting us at info@rhinecart.com.

Unsubscribing from marketing communications will not prevent us from sending essential transactional or service-related communications, such as order confirmations, shipping updates, delivery notifications, or information relating to your account, orders, returns, or refunds.

Cookies & Similar Technologies

We use cookies and similar technologies, such as pixels, tags, scripts, and other storage or access technologies, to operate and secure our website, remember your preferences, understand how our website is used, measure the effectiveness of our advertising, and provide more relevant content and advertising.

Some technologies are strictly necessary for the operation and security of our website. Other technologies, including certain analytics, advertising, and personalisation technologies, are used only where permitted and, where required, with your consent.

Essential Technologies

These technologies are necessary for essential website functions such as:

  • Website security;
  • Shopping cart functionality;
  • Checkout;
  • Account access;
  • Fraud prevention;
  • Maintaining your privacy preferences; and
  • Other functions necessary to provide services requested by you.

Where a technology is strictly necessary, it cannot be disabled.

Analytics Technologies

Where permitted and subject to your consent where required, we may use analytics technologies to understand how visitors interact with our website, measure website performance, identify trends, and improve our services.

Advertising & Personalisation Technologies

Where permitted and subject to your consent where required, we may use advertising and personalisation technologies provided by companies such as Google, Meta, Microsoft, and other advertising partners.

These technologies may be used to measure advertising performance, understand interactions with our advertisements, create or refine advertising audiences, and provide more relevant advertising.

Managing Your Preferences

You can choose whether to allow non-essential analytics, advertising, and personalisation technologies. To do so, please send an email to info@rhinecart.com and our team will guide you through the process to change or withdraw your preferences

Cookies and Technologies Used on This Website

For transparency, the following table provides information about the cookies and similar technologies currently used on this website.

Category / Purpose Provider / Technology
Essential and Security Bunny, Cloudflare
Analytics and Personalisation Google Analytics, Microsoft Clarity
Advertising Google, Microsoft, Meta
Payments Primer, Stripe, Worldpay

Browser Controls

Most browsers allow you to control or delete cookies through their settings. However, disabling certain cookies through your browser may affect the functionality or availability of some website features. Browser-level controls may not prevent all forms of data sharing or processing by third-party advertising or analytics providers. Where applicable, you should email us to manage your choices.

How We Share Personal Information

We may share personal information with trusted service providers and business partners where reasonably necessary for the purposes described in this Privacy Policy. These may include:

  • Payment Service Providers - Providers that process and facilitate payments, including Stripe, Worldpay, Primer.
  • Delivery and Logistics Partners - Carriers, fulfilment providers, customs brokers, shipping platforms, tracking providers, and other logistics partners involved in processing and delivering your orders, including DHL, Asendia.
  • Customer Support Providers - Technology providers such as Zoho, Attio that help us provide customer service, communications, and support.
  • Analytics and Advertising Providers - Providers such as Google, Meta, Microsoft, and other analytics, advertising, and technology partners that help us measure, optimise, or deliver advertising and analytics services.
  • Technology and Infrastructure Providers - Providers that host, operate, secure, maintain, or support our websites, databases, systems, and business applications.
  • Professional and Legal Advisors - Professional advisors, auditors, insurers, legal counsel, and other service providers where reasonably necessary.
  • Authorities and Other Parties - We may disclose information where required by law, regulation, court order, legal process, or lawful request from a competent authority, or where reasonably necessary to protect our rights, customers, property, or business.

We do not sell personal information in exchange for monetary payment. However, certain privacy laws may define activities such as advertising-related data sharing or disclosure as a "sale" or "sharing" of personal information even where no money is exchanged. Where such laws apply, we provide the rights and controls required by applicable law.

Automated Decision-Making and Fraud Prevention

We use reasonable automated and technology-assisted processes to help detect fraudulent, unauthorised, or otherwise high-risk transactions. These processes may involve assessing information such as transaction details, device information, IP addresses, payment information, previous transaction activity, or other indicators of potential fraud.

For example, our systems or service providers may temporarily restrict certain IP addresses, devices, payment instruments, or other identifiers associated with repeated failed or suspicious transactions. These measures are designed primarily to protect our customers and business from fraud and abuse.

We do not use fully automated decision-making that produces legal effects or similarly significant effects on customers. Where applicable law provides you with rights concerning automated decision-making or profiling, you may contact us using the details provided below.

Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure. Personal information held within our systems is protected using appropriate security measures, which may include encryption, access controls, authentication mechanisms, monitoring, and other safeguards appropriate to the nature of the information and the risks involved. However, no method of transmission or electronic storage can be guaranteed to be completely secure.

International Data Transfers

As an international ecommerce business, we and our service providers may process personal information in countries other than the country in which you reside. These countries may include the United States, India, and other jurisdictions where our technology, payment, logistics, customer support, analytics, or other service providers operate. Where required by applicable law, we use appropriate safeguards for international transfers of personal information.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business and transaction records, resolve disputes, enforce agreements, comply with legal and regulatory obligations, and protect our legitimate business interests. The actual retention period may vary depending on the type of information and the purpose for which it was collected. For example:

  • Order and transaction information may be retained for the period required for accounting, tax, legal, fraud prevention, and dispute-resolution purposes.
  • Customer account information may be retained while your account remains active and for a reasonable period thereafter where necessary.
  • Marketing preferences may be retained to ensure that we respect your decision to opt in or opt out of marketing communications.
  • Cookie and advertising preferences may be retained as necessary to demonstrate and respect your choices.

Where personal information is no longer required, we will delete it, anonymise it, or otherwise securely dispose of it where reasonably practicable.

Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information, which may include the right to:

  • Request access to personal information we hold about you;
  • Request correction of inaccurate or incomplete information;
  • Request deletion of your personal information;
  • Request restriction of certain processing;
  • Object to certain processing, including direct marketing;
  • Request portability of certain personal information;
  • Withdraw consent where processing is based on consent; and
  • Lodge a complaint with the relevant data protection or privacy authority.

To exercise your rights, please contact us at info@rhinecart.com.

We may need to verify your identity before processing certain requests in order to protect your information and prevent unauthorised access. Some rights are subject to exceptions or limitations under applicable law. For example, we may be required to retain certain information to comply with legal, tax, accounting, fraud-prevention, or other regulatory obligations.

Account Deletion

You may request deletion of your customer account and associated personal information by contacting us at info@rhinecart.com. Where deletion is requested, we will process the request in accordance with applicable law. Please note that certain information may need to be retained where required by law or reasonably necessary for legitimate purposes, such as maintaining transaction records, resolving disputes, preventing fraud, or enforcing our agreements.

Children's Privacy

Our website and services are not directed at children who are below the minimum age permitted to use online services under applicable law. We do not knowingly collect personal information from children where such collection is prohibited by law. If you believe that a child has provided personal information to us improperly, please contact us at info@rhinecart.com.

Additional Information for Customers in the EU, EEA and UK

For customers located in the European Union, European Economic Area, or United Kingdom, additional privacy rights and requirements may apply under applicable data protection laws, including the EU General Data Protection Regulation (GDPR) and UK GDPR.

Legal Bases for Processing

Where applicable, we process personal information on one or more of the following legal bases:

  • Performance of a Contract - Where processing is necessary to fulfil an order, provide an account or service requested by you, process payments, arrange delivery, or otherwise perform our contractual obligations.
  • Legal Obligation - Where processing is necessary to comply with applicable legal, tax, accounting, regulatory, or other obligations.
  • Legitimate Interests - Where processing is necessary for our legitimate interests or those of a third party, provided that these interests are not overridden by your fundamental rights and freedoms. Examples may include fraud prevention, security, service improvement, business administration, and certain forms of direct marketing where permitted by applicable law.

Consent

Where we rely on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

Your Additional Rights

Subject to applicable law, you may also have the right to:

  • Request information about the legal basis on which we process your personal information;
  • Request data portability;
  • Object to processing based on legitimate interests;
  • Object to direct marketing at any time;
  • Request restriction of processing in certain circumstances; and
  • Withdraw consent where processing is based on consent.

You also have the right to lodge a complaint with your relevant data protection supervisory authority. For EU/EEA customers, the relevant supervisory authority will generally be the authority in your country of residence, place of work, or the place of the alleged infringement. For UK customers, you may contact the Information Commissioner's Office.

International Transfers

Where personal information is transferred outside the EU/EEA or UK, we will use appropriate safeguards where required by applicable law. These may include an adequacy decision, applicable standard contractual clauses, the UK International Data Transfer Agreement or Addendum, or another legally recognised transfer mechanism, as applicable.

Additional Information for California Residents

If you are a California resident, you may have additional rights under applicable California privacy laws, including the California Consumer Privacy Act, as amended.

Depending on the circumstances, these rights may include:

  • The right to know what personal information we collect, use, disclose, or otherwise process;
  • The right to request deletion of personal information, subject to applicable exceptions;
  • The right to request correction of inaccurate personal information;
  • The right to opt out of certain activities that may constitute the "sale" or "sharing" of personal information under California law;
  • The right to limit certain uses of sensitive personal information where applicable; and
  • The right not to receive discriminatory treatment for exercising applicable privacy rights.

Where required, you may exercise these rights by contacting us at info@rhinecart.com. We may be required to verify your identity before completing certain requests.

Advertising and Sharing

Some advertising and analytics activities may involve sharing personal information or identifiers with third-party providers to measure advertising performance, create advertising audiences, or provide personalised advertising.

Where required under California law, you may opt out of applicable "sale" or "sharing" by contacting us on info@rhinecart.com.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, technology, legal requirements, or privacy practices. We encourage you to review this Privacy Policy periodically to remain informed about how we handle personal information.

Contact Information

Phone: +13157121999

Email: info@rhinecart.com

Working Hours: 24 hours a day, 7 days a week

Address:

18 Commerce Ltd.
71-75 Shelton Street, Covent Garden
London WC2H 9JQ
United Kingdom